We believe that greatness starts at breakfast. And when you have a Weetabix breakfast, you can tackle whatever’s ahead – big or small.

Whether that’s powering your morning run or looking after the kids, Weetabix gives you the advantage. What you do next is up to you.


We believe in doing things the right way, too.

From sourcing to recycling, we’re committed to making a positive impact on our local communities and the global environment. Our charity partners FareShare and Magic Breakfast help us donate food to the people that need it.

The Original Superfood

But how is this true of a simple bowl of cereal?

Well, Weetabix was a superfood* before superfoods were a thing. We’re 100% whole wheat and packed with many of the nutrients your body needs. We’ve been feeding Britain healthy, nutritious breakfasts since 1932.

*Riboflavin, Niacin, Folic Acid & Iron contribute to the reduction of tiredness and fatigue add as part of a healthy diet and lifestyle


Helping local communities is important to us.

We have a number of longstanding partnerships which enable us to support our communities and give back. We donate surplus stock to more than 11,000 charities, we’re proud to support Marcus Rashford’s campaign to end child poverty and have partnered with Magic Breakfast, hoping to provide more than 2 million breakfast a year to hungry children.


At Weetabix we’re committed to growing sustainable ingredients, reducing packaging waste, making our factories more efficient and helping local communities.

Join us on our journey from the fields to your kitchen and see how you’re making a big difference with every bowl.