Home grown BRITISH WHEAT

Click on the tractors to meet our growers

Did you know that all of our Weetabix Original wheat is grown within 50 miles of our factory in Burton Latimer?

Keeping it local means we can support the farming community right here in Northamptonshire, working directly with growers who share our passion for delivering the very best wheat in the most sustainable way. Not to mention, sourcing our hero ingredient so close to home cuts down on our own food miles, reducing our impact on the planet!

ALL OUR FARMS ARE WITHIN 50 MILES OF THE WEETABIX MILLS

ALL OUR FARMS ARE WITHIN 50 MILES OF THE WEETABIX MILLS

Did you know that all of our Weetabix Original wheat is grown within 50 miles of our factory in Burton Latimer?

Keeping it local means we can support the farming community right here in Northamptonshire, working directly with growers who share our passion for delivering the very best wheat in the most sustainable way. Not to mention, sourcing our hero ingredient so close to home cuts down on our own food miles, reducing our impact on the planet!

*Farm office situated within 50 miles

Farmer Focus

We’d be nothing without the amazing farmers that put the ‘Weet’ in Weetabix

We’re proud to have over 150 local farmers participate in our Growers Group scheme, helping to farm over 75,000 metric tonnes of delicious wheat every year across more than 4 million acres.

That’s almost 3000 football pitches – and a whole lot of breakfasts! With a dedication to quality and sustainability, every farmer we work with is committed to doing what’s right and ensuring they grow in a way that helps nature flourish.

Weetabix WHEAT CYCLE

Growing wheat requires commitment, attention to detail and patience!

In fact, it takes a whole year to cultivate the delicious grains that go into every box here at Weetabix. From planting a wheat seed to seeing green ears spouting, all the way through to harvesting our golden goodness, it’s a process of passion and persistence. A job our local, British farmers take on with pride. Click the button below to discover the seasonal cycle that every grain goes through before it ends up in your bowl.

The Wheat Cycle
In fact, it takes a whole year to cultivate the delicious grains that go into every box here at Weetabix. From planting a wheat seed to seeing green ears spouting, all the way through to harvesting our golden goodness, it’s a process of passion and persistence. A job our local, British farmers take on with pride. Click the button below to discover the seasonal cycle that every grain goes through before it ends up in your bowl.
The Wheat Cycle