At Weetabix we’ve been proudly fuelling the nation with high-quality cereals since 1932. From our iconic biscuit to today’s many different flavours, shapes and textures. There’s never been so many ways to enjoy Britain’s favourite breakfast*.

Start your day with one of our delicious breakfast cereals or on the go options as part of a healthy and balanced diet.

Any-which-way-a-bix Recipes

We have selected our favourite, affordable recipes to kick start the year with, and because they’re so versatile, you can tweak them to use up whatever you have at home. It’s great value any which way!


At Weetabix we’re committed to growing sustainable ingredients, reducing packaging waste, making our factories more efficient and helping local communities. Join us on our journey from the fields to your bowl and see how you’re making a difference with every bowl.

Weetabix Huddle

Welcome to Huddle, powered by Weetabix, where girls across Wales fall in love with football

The Weetabix Discovery

Watch our new advert, sit tight for a discovery of national importance